It All Started With a Bite
I’ve always had a soft spot for cookies — that perfect mix of comfort and chaos in one bite.
No matter where I travelled, I’d find myself drawn to little bakeries tucked in side streets, chasing that smell of butter, sugar, and something slightly burnt but beautiful. I’d taste cookies in Paris, Lisbon, or Copenhagen, thinking, “One day, I’ll make my own.”
Back home, baking became my ritual. Whenever my friends came over, I’d experiment with new recipes, turning my kitchen into a mini cookie lab. The sound of laughter, music in the background, a batch cooling on the counter — that’s where the first version of Cookie Box was born, even if I didn’t know it yet.
From Juice to Crumbs
Hospitality runs in my blood. My parents and me built Juice Box, a brand that became known for cold-pressed juices made with love, precision, and a lot of early mornings. Working with them taught me the rhythm of creating something that makes people feel good — not just a product, but an experience.
At Juice Box, I learned everything — the craft, the chaos, the care. How to build something from scratch, how to listen to your customers, how to never cut corners. And while I loved every moment of that journey, a tiny voice inside me kept whispering about something a little more… buttery.
Baking My Own Path
One day, I decided it was time to follow that voice.
I wanted to create something that felt personal, spontaneous, and playful — something that people could take with them, share, or secretly keep for themselves.
That’s how Cookie Box came to life — my way of blending indulgence with attitude.
Each cookie is baked with intention, wrapped with care, and delivered with a wink. I wanted to bring back the joy of discovery — the feeling of opening a tiny box and finding a message, a flavor, a moment that feels just yours.
Cookie Box isn’t about perfect cookies. It’s about imperfectly perfect moments.
Sweet Roots, Sweeter Dreams
Even though Cookie Box is my new adventure, my heart will always belong to Juice Box.
It’s where I learned everything about quality, about people, about what it means to build something real.
Cookie Box is simply the next chapter — a softer, sweeter one.
Because I believe life tastes better when you mix a little sugar with everything you’ve learned. And while I’ll never stop pressing juices, I’ll definitely never stop baking cookies.
From one bite to another — this is my story.